I’ve done a lot of fishing ads. I’ve also done a lot of toy ads. I even found some overlap between the categories. This spot was inspired by my favorite kids’ movie, Pee-wee’s Big Adventure, when Pee-wee slips Mickey a footlong with a file in it.
The new How To Train Your Dragon movie is in theaters this summer and I created a handful of TVCs and social videos to support the new toys.
Fishing lures are like toys for dads, but there are laws against running a spot like this with kids in it.
You can, however, advertise a battle royale for kids, starring animated characters—which is exactly what we did with Million Warriors.
Tech Deck is a gnarly brand, and it was a blast working on the animations for the new skate crew.
We created an original piece of music for this spot which was part of our effort to reclaim Tech Deck’s skateboard DNA.
Losing a wall hanger is a lot like when a kid loses their favorite toy.
STEM kids have the wildest imaginations.
The world is obsessed with ugly dolls these days, and Fugglers might be the most ugly of them all.
Word gets around when you hook up with a lunker.
I was super into the Harry Potter books as a young person, so being able to write creative for the toys was especially cool.
This spot is part of a series that imagines a world where fish and fisherman are BFFs.
I’ve written ads for every iteration of Bitzee, but it was cool to work with iconic Disney and Pixar characters for this one.
Hamsters are having a moment right now, and we had a good time playing with the first Bitzee that can actually roll around the room.
When we launched the OG Bitzee, it was a great opportunity to introduce each of the fifteen characters with unique vignettes made for social.
“Punchier, more gravitas.” Words to live by for every creative.
Monster Jam is a lot like the WWE but with massive trucks, and Mega Megalodon is the biggest of them all.
My 4 year old nephew was really excited to star in this social video that Monster Jam released during Halloween.